Pen Packaging

I found this packaging example from the "Less is More" book in the Parkland Library.  The packaging itself is very stark and rather dull.  There is not color, the composition is straight forward, and the type is basic.  What attracted me to this is what the type said.  I now realize that the composition was mostly likely intentionally made plain to not detract from the words' meaning.  Another good example of that technique is Helvetica.  If you look closely, the pens have imprints of the "List of Essentials" by Jack Kerouse.  An example of one is 3. "try never to get drunk outside yr house"  It is not something you would expect to find on a pencil, let alone an very generic looking one.  Overall, I like it for its deceiving nature.