Anorexia

I found this ad in Communication Arts Advertising Annual.  As us all being human, we can all relate to the human form no matter what age or gender.  That is why the human body is used so frequently in advertisement.  I think this image of a belly was very cleverly used, as well as the typography.  If you look at it directly, the lower bottom of the image says "How she is," indicating that the image of the belly is a girl's and this is how she actually looks in real life.  

If you turn the image so the right side is now on the bottom, you now can read "How she sees yourself."  Looking at the image of the belly this way looks a lot wider and "fatter."  This shows what the girl sees in her mind.  We now know that the girl represents how an anorexic person would view themselves.  I think this is a creative way of explaining something simple and clearly and yet is also  attention getting having a large scaled image and positioning the type allowing it to play an active role in communicating the message.