Monday, January 28, 2013

Tide

I found this dramatized ad in Communication Arts (C.A.) Advertising Annual as well.   I like it because of the very vivid images of places with very pungent odors such as the confined room piled high with buckets of fish.  
Expertly contrasted with the surroundings is a pure white garment, showing off Tide's ability to whiten and freshen clothes.  The one with the potatoes even has a guy with a Tide treated shirt over his nose as he rests or sleeps completely surrounded by potatoes, to further accentuate the freshness of the cloth.  What I like most about this ad is the high contrast and interesting photography. 

Sunday, January 20, 2013

Anorexia

I found this ad in Communication Arts Advertising Annual.  As us all being human, we can all relate to the human form no matter what age or gender.  That is why the human body is used so frequently in advertisement.  I think this image of a belly was very cleverly used, as well as the typography.  If you look at it directly, the lower bottom of the image says "How she is," indicating that the image of the belly is a girl's and this is how she actually looks in real life.  
If you turn the image so the right side is now on the bottom, you now can read "How she sees yourself."  Looking at the image of the belly this way looks a lot wider and "fatter."  This shows what the girl sees in her mind.  We now know that the girl represents how an anorexic person would view themselves.  I think this is a creative way of explaining something simple and clearly and yet is also  attention getting having a large scaled image and positioning the type allowing it to play an active role in communicating the message.  

Tuesday, January 15, 2013

What if Money Was No Object? What would you do??

I know this not a picture but I wanted to post this.  This a good video for artistic college students or basically anyone.  please watch!  It made me think about what I wanted to do with my life. http://www.youtube.com/watch?v=6cYGv4g0GmA